Personalised  Logo 2020


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Kayleigh had seen my artwork through Instagram and had asked me to create a logo for her takeaway business. Kayleigh sent me a rough drawing of what she had envisioned for her logo and I created it on Illustrator and a Wacom Tablet.

Please see below for the progression of the logo. 



This is the original design that Kayleigh had sent to me. 

From the designs, this is the initial design that I had created on Illustrator. After feedback from Kayleigh, the lettering was altered for it to have a boulder look.  

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The lettering was changed for it to have a "fuller" look. The decision to remove the 'Pride in our girl" was also taken. The design was sent to Kayleigh for further feedback. 

The lettering was approved but the decision to change the flame was taken. The letter "Z" was elongated and the colour of the lettering and flame was adjusted to have the same colour of black. 

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